PRIMARK fans have reason to celebrate this week, after the store introduced a long-awaited change to their labels.
Bess took to her TikTok page to share the exciting development, as she showed herself peeling off the ‘Primark‘ tag inside a purse using a pair of tweezers.
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Writing over the top of her video, she said: “Primark has answered my prayers.
“It’s finally a sticker!”
She added that the change means she’ll no longer have to cut the stitching to get the label out – which frequently leaves her bags and accessories with “little holes” in them.
And Bess soon found out that she wasn’t the only Primark fan to be thrilled about the change.
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“Omggggg finally!” one person wrote in the comments.
To which Bess replied that she was “happy happy happy”.
“My purse is from Primark and she’s lasted 10 years of daily use so far and at this point I can’t get another cause I can’t retire it!” another laughed.
“She looks her age but I kinda love that more!”
“Aha! Thanks for letting us know!” a third praised.
When someone else asked why Bess was so chuffed about the label change, she replied to say that she “doesn’t like tags”.
“You don’t need a sticker to know where it’s from,” someone else wrote in the comments, apparently meaning their remark to come across scathingly.
But Bess took it a different way entirely, as she said: “You damn right!”
“It has to be a sticker as the factory makes it for like 50 different brands,” another sighed.
Since sharing her video on TikTok, the clip has been watched a whopping 729,000 times.
Why Primark is great for looking expensive on a budget
By Clemmie Feildsend, Fabulous Fashion Editor
AS someone who’s no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.
For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.
And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.
But no matter what, Primark always delivers.
Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.
While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.
Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.
With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.
Primark remains one of the most popular shops on the high street, thanks to its budget-friendly offerings and on-trend styles.
However, they have raised eyebrows recently with a few different new arrivals – including a range from Krispy Kreme, which people said looked like the uniform for someone working for the doughnut brand.
They’ve also tried to reinvent some 90s trends, with the latest being some silver sparkly jelly shoes.
Shoppers were unconvinced by the fisherman-style sandals though, with many insisting they could “feel the blisters” just by looking at them.
