A major supermarket has launched a special mum and kids aisle, which will allow parents to jump the queue in stores.
The new ‘Mum’s only checkouts’ will open up this Mother’s Day to help busy Morrison shoppers feel special.
In total, the supermarket will open 497 lanes for one day only, and it doesn’t stop there.
To make the day even more special, the chain will also be giving out around 50,000 boxes of chocolate to mums at checkout on March 30, while shop assistants will help them pack.
The new ‘Mum’s only checkouts’ will open up this Mother’s Day to help busy Morrison shoppers feel special
In total, the supermarket will open 497 lanes for one day only, and it doesn’t stop there
It will also be offering customer assistants on hand to help entertain the children to make families’ experience as easy and as enjoyable.
Tasks will include asking them to identify different products and inviting them to see how to work with the tills
Customers will also be able to earn rewards when picking up presents for their mums.
These can be redeemed on items such as chocolates and fudge, as well as products from the Market Street Cakeshop, which will give More Card members 50 points.
Gareth Lloyd, Head of Marketing Events at Morrisons, said: ‘The reality is that many mums still end up doing chores like the weekly shop on Mother’s Day – even though it is supposed to be the day that they are spoiled!
‘Therefore, we’ve launched Mums’ Lanes in stores to give a little something back to all the mums shopping with us on their special day.’
