Black Friday mattress deals 2025: what to expect this November

IF you’re planning on purchasing a new mattress, you won’t want to snooze and miss out on this year’s best Black Friday deals.

Whether you’re looking to level up your bed for better sleep or you’re hoping to snag a budget-friendly option for a spare room, Black Friday 2025 is the ideal time to grab big discounts on top brands.

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When the Black Friday sale arrives, shoppers can expect a wide selection of savings on everything from luxury memory foam mattresses to hybrid and pocket-sprung options, from major retailers including Simba, Emma, and Nectar.

Truly, there’s no better time to invest in a quality mattress without breaking the bank, so read on for everything you need to know.

When is Black Friday 2025?

This year, Black Friday falls on November 28.

The annual shopping event takes place the day after the US holiday of Thanksgiving.

We’ve compiled a Black Friday explainer with everything you need to know – so you can get prepped for the biggest shopping bonanza of the year.

Plus don’t miss our pick of the best Black Friday deals – we’ll bring you the top discounts on tech, beauty, fashion, and more.

Are mattress retailers taking part in Black Friday this year?

One of the best things about Black Friday is that brands compete to offer the best discount – meaning customers have all the power.

Brands like Simba, Emma, and Nectar typically offer some of their best deals during November.

Meanwhile, retailers like John Lewis and Argos also tend to join in with their own Black Friday mattress offers.

Here are some of the brands worth checking out:

What mattress deals to expect from the Black Friday sales 2025

For Black Friday 2025, you can expect some excellent deals on mattresses, from both online brands and traditional retailers.

To give you an idea of the sorts of discounts seen before, Dormeo led the way last year with 65% off mattresses in its ‘Black Tag’ sale.

Retailers including Simba, Emma, Nectar, Dreams, Argos, and John Lewis have also been known to launch discounts during Black Friday – so make sure you check out the sale highlights we’ve rounded up below.

What was in the Black Friday sale last year?

Last year saw hefty discounts from several major brands.

Many had half-price or better deals on best-selling mattresses across all sizes, including kids.

There were also plenty of savings on accessories such as mattress toppers, bedding, and pillows.

These are just a few of the offers that customers were able to snap up last year:

Dormeo

Dormeo deals

With up to 65% off mattresses, last year’s Dormeo Black Friday sale was a golden opportunity to upgrade your sleep set-up.

Renowned for its advanced sleep technology, the brand incorporates memory foam and Octaspring to deliver a supportive and cooling sleep experience.

Here are some of the amazing discounts that were up for grabs:

• Octaspring 6500 Memory Foam Mattress, £1,719.99 £799 – buy here
• Octaspring 8500 Memory Foam Mattress, £2,289.99 £949 – buy here
• Dormeo Fresh Deluxe Memory Foam Mattress, £739 £369 – buy here
• Dormeo Fresh Memory Foam Mattress, £249 £199 – buy here
• Octasmart Plus Mattress Topper, £249 £199 – buy here
• Octasmart Hybrid Plus Mattress, £1,399 £529 – buy here

Simba Sleep

Simba Sleep deals

Simba treated customers to free sleep accessories with selected mattresses in its early ‘Black November’ sale.

That was just for starters though, as the sleep giant later launched its official Black Friday sale, offering up to 25% off selected mattresses.

If you need some insight before buying, we’ve put several Simba mattresses to the test, including the Hybrid, the Hybrid Pro, and the Apex.

Here are some of our top picks from last year’s sale:

• Hybrid Essential Mattress, £649 £519.20 – buy here
• Hybrid Original Mattress, £799 £599.25 – buy here
• Hybrid® Pro Mattress, £1,149 £884.73 – buy here
• Hybrid Luxe Mattress, £1,699 £1,257.26 – buy here
• Hybrid Ultra Mattress, £2,999 £2,249.25 – buy here
• Earth Source Mattress, £1,199 £899.25 – buy here
• Earth Escape Mattress, £1,699 £1,274.25 – buy here
• Earth Apex Mattress, £1,999 £1,499.25 – buy here

Emma Sleep

Emma Sleep deals

In 2024, Emma Sleep offered up to 50% off mattresses, beds, and accessories in its Black Friday sale, with the biggest savings reserved for sleep bundles.

Here are just a few of the best Black Friday double mattress deals we spotted in 2024:

• Elite Bundle (Elite Mattress, 2x Premium Microfibre Pillow, Mattress Protector and 4-Seasons Duvet), £2,540 £1,270 – buy here
• Premium Microfibre Pillow Bundle (2x Premium Microfibre Pillow, 2x Cotton Sateen Pillowcase), £218 £109 – buy here
• Emma Luxe Cooling Mattress, £1,239 £743.40 plus FREE mattress protector – buy here
• Emma NextGen Premium Mattress, £679 £475.30 plus free mattress protector – buy here
• Emma Premium Topper, £465 £279 – buy here

Panda London

Panda London deals

Panda London’s eco-friendly bamboo mattress toppers, pillows, bedding, and UK-made mattresses are perfect for sustainability-conscious shoppers.

Last year, there was up to 30% off across the site – from mattresses and toppers to pillows, duvets, and bath accessories.

Below are some of the best savings shoppers snapped up last year:

• Hybrid Bamboo Mattress Pro, £1,290 £903 – buy here
• Hybrid Bamboo Mattress, £799 £559.30 – buy here
• Bamboo Mattress Topper, £139.95 £118.96 – buy here
• 100% Bamboo Bedding Set, £145 £123.25 – buy here
• Hybrid Bamboo Pillow, £89.95 £71.96 – buy here

Nectar Sleep

Nectar Sleep deals

Nectar Sleep mattresses are known for their comfort and lightweight design.

In 2024, shoppers enjoyed discounts of up to 48% during the brand’s Black Friday sale.

The reductions included a massive £717 saving on the double-size Premier Mattress – which we put to the test in our Nectar Premier Mattress review.

As well as that, shoppers were treated to free bedding worth up to £194.

Here are our top 2024 picks, with prices for double sizes:

• Nectar premier hybrid mattress + duvet plus free bedding set, £1,358 £773.30 – buy here
• Nectar memory foam mattress plus free bedding set, £1,116 £499 – buy here
• Nectar essential hybrid mattress, £1,023 £499 – buy here
• Nectar hybrid mattress plus free bedding set, £1,132 £649 – buy here
• The Nectar starter bundle, £1,607 £705.85 – buy here

Silentnight

Silentnight deals

Renowned for its innovative, durable, and comfortable mattresses, Silentnight is a trusted name in the bedding industry, loved by millions.

Last Black Friday, the brand offered an irresistible deal – a free gift with every mattress purchase, adding extra value to your investment in restful sleep.

Here are just several sleep savings we spotted last year:

• Just Snug Memory Hybrid Mattress, £520 plus FREE Teddy Fleece Electric Blanket – buy here
• Just Breathe Eco Comfort Hybrid Mattress, £460 plus FREE Teddy Fleece Electric Blanket – buy here
• Silentnight Comfort Pocket Essentials Mattress, £329 plus FREE Snugsie – buy here
• Just Serene Premium Mini Spring Hybrid Mattress, £850 plus FREE Teddy Fleece Electric Blanket – buy here
• Silentnight Eco Comfort Miracoil Ortho Mattress, £399 plus FREE Snugsie – buy here
• Silentnight Eco Comfort Pocket 1200 Mattress, £529 plus FREE Snugsie – buy here

When is Cyber Monday 2025 and are mattress retailers taking part?

Cyber Monday falls on December 1, 2025.

Traditionally, Cyber Monday is the online-only extension of Black Friday, so you’ll find there are loads more deals and offers to be discovered ahead of the Christmas gifting period.

Generally speaking, if a retailer or brand has a sale on for Black Friday, then it’s very likely it’ll be taking part in Cyber Monday also.

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How much does shipping cost? 

As a mattress is considered a large item, there might be a delivery fee, depending on where you choose to shop.

As a general rule of thumb though, most ‘bed in box’ brands offer free shipping as part of your purchase.

It’s best to check the delivery information on your preferred brand’s website.

Do mattress retailers offer any other discounts?

The best way to find additional discounts is to shop around.

Some retailers may offer deals on exclusive and clearance items, while others often treat shoppers to discount codes and coupons.

Check out our list of mattress retailers above to find out more.

What’s the best mattress to buy on Black Friday?

It all comes down to your personal needs and preferences.

If you have a particular complaint, like back pain, it’s worth doing some research ahead of time to figure out what mattress design will work best to alleviate pain and discomfort.

Luckily, we’ve tested out loads of mattresses over the years to help make it easier for you to choose.

If you’re interested in picking up an all-rounder, you might want to read our best mattress roundup where we put several recommendations to the test.

We’ve also tested the best mattress for back pain, and even the best mattress toppers.

The good news is that over Black Friday and Cyber Monday, we’d expect most, if not all, of the major mattress brands to offer significant discounts.

Is Black Friday the best time to buy a mattress?

Because online mattress sellers are so competitive, you can find a pretty hefty discount on mattresses year-round.

For instance, Simba regularly offers between 25% and 40% off its mattresses, and Emma occasionally offers up to 50% off on sleep bundles, too.

However, Black Friday is the time you’re pretty much guaranteed to see a discount — often upwards of 50% – on whatever brand of mattress you favour, including affordable brands such as Nectar.

Is it better to buy a mattress on Black Friday or Cyber Monday?

We think if you’re buying online, there won’t be a huge difference between the sale prices on Black Friday and Cyber Monday.

From previous years, we’re expecting most “bed in a box” companies to have a flat discount rate or promotion that will span the entire Black Friday weekend.

However, it’s best to shop around and sign up for newsletters, in case a brand decides to further drop prices at the last minute.