BEYONCÉ locks just fab as she launches her new haircare range.
The singer, 43, is focusing on growing the Cécred brand in the US.
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But come summer, she will be the mane attraction in the UK when she plays six shows at the Tottenham Hotspur stadium in London.
She shared a video of herself whipping her hair around on Instagram before passing a serum over to her mum Tina Knowles.
Fans of the American superstar are able to shop her range in the UK online now but the products have a hefty price tag – with shampoo starting at £30 a bottle.
Beyoncé, who announced her new business in February said: “I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred.
“From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred.”
Cécred trademarked several goods and services, including:
- Hair care preparations
- Cosmetic preparations for hair care
- Cosmetic preparations for the hair and scalp
- Non-medicated dandruff shampoo
- Medicated hair care preparations
- Vitamins, vitamin supplements, and dietary supplements
- Hair growth stimulants, namely, for eyebrows and eyelashes
The brand also trademarked electric and regular hair styling tools, like hair brushes, combs, curling and straightening irons, and heated caps.
The brand name, Cécred, is pronounced “sacred.”
Sacred is defined as “considered to be holy and deserving respect,” or “considered too important to be changed.”
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