Shoppers rushing to major supermarket chain as Easter chocolate prices slashed to just 49p

CHOCOLATE fans are racing to stores after eagle-eyed bargain hunters uncovered Easter chocolates for as little as 49p.

The sweet deal was shared in the popular Facebook group ‘Extreme Couponing and Bargains UK’.

Mandatory Credit: Photo by Sinai Noor/REX/Shutterstock (15257548g) With Easter just around the corner, shops across the UK are bustling with customers picking up chocolate eggs, hot cross buns, festive cards, and bunny-themed gifts. Supermarkets and local stores are fully stocked with pastel-coloured decorations, Easter baskets, and sweet treats as families prepare for the long weekend of celebrations. Easter Rush Hits UK High Streets as Shoppers Snap Up Seasonal Treats - 17 Apr 2025

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A major supermarket has slashed the price of Easter chocolate to just 49pCredit: Sinai Noor/REX/Shutterstock

The savvy shopper posted: “Back in stock 22/4/25” – alongside pics of Galaxy Truffle Mini Eggs and Galaxy Hazelnut Truffle Eggs, both marked down to 49p.

The treats, which usually sell for much more, are dated mid-June – meaning there’s still plenty of time to tuck in.

The deal was spotted at Farmfoods in Merthyr Tydfil, Wales, but shoppers nationwide are already scrambling to see if their local branch is stocking the discounted eggs.

Comments flooded in, with one shopper saying: “OMG heading now” .

Another added: “Love going after Easter – so cheap!”

Some said they’d already stocked up, with one shopper writing: “My store too, went this morning and was great”.

Another added: “Stocking up now haha.”

The offer is available in store only, so you’ll have to pop in to your nearest store to scout any sweet bargains.

But those not near a Farmfoods haven’t missed out, as other big-name supermarkets are slashing costs too.

Galaxy Chocolate Eggs have been seen at Aldi for £2.99, while Sainsbury’s has large Easter eggs for just £2.

Over at Asda, shoppers are also reporting major reductions on leftover chocolate stock.

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Shoppers on Facebook’s Snackfinds page have also reported “reduced chocolate” at Tesco stores from today, Tuesday 22.

It’s good news for those still craving a post-Easter treat and even better for those who love a bargain.

How to compare chocolate prices

Its always worth having a look across different stores and comparing prices to make sure you’re landing the best deals and getting the best value for money.

To compare prices effectively, try using price comparison websites and apps like Trolley.co.uk, Google Shopping, or Idealo. 

These tools can help you find the best deals by comparing prices across multiple retailers. 

For example, Trolley allows you to scan items in-store and compare prices with other retailers, so you don’t have to make mulriple shopping trips to find the best deals.

Additionally, be sure to check for discounts and promotions, and consider buying larger quantities if you can, as they are often cheaper per unit. 

How to save money on chocolate

We all love a bit of chocolate from now and then, but you don’t have to break the bank buying your favourite bar.

Consumer reporter Sam Walker reveals how to cut costs…

Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.

Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.

Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.

Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.

They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.

Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.

So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.

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